Project Description

Principles Of Marketing

Objectives
Upon completion of this course, you should:
1. Understand the marketing function and what marketers do in organizations
2. Understand and be able to use common marketing terms in business discussions
3. Have a command of fundamental marketing principles and frameworks, and be able to give examples of how to apply them in business situations
4. Gain an appreciation for the Marketing concept, and its impact on business and society
5. Be able to make an informed decision whether to pursue marketing as a career option

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Note

Application for admission should be made on the prescribed forms obtainable from the School. Completed application forms should be submitted together with two passport- sized photographs and a certified copy of student results slip and certificates within the prescribed period of time to the registrar.

SSCE/WASSEC applicants

(5) Five passes including Mathematics and English Language

O’LEVEL / GBCE And A’ Level / ABC applicants

Five passes including English Language and Mathematics

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